ISSUE:
Whether the registration of the trademark 'Gluvita' by Shangrila Food Products Ltd. should be allowed considering its similarity with the appellant's registered mark 'Glucovita' and the potential for consumer confusion?
RULE:
Trademark reputation is independent of manufacturer's identity.
Existence of similar marks must be supported by proof of market reputation.
Consumer confusion potential is key factor in trademark registration.
Protection of established trademarks takes precedence.
Evidence of mark's reputation among general public is crucial.